Western New York Local Restaurant Week is A Cultural Celebration
Over 200 independent restaurants set to shine as week long event approaches.

March 02, 2011 /24-7PressRelease/ -- Over 200 independent restaurants set to shine as week long event approaches.

Independent Restaurants throughout Western New York will roll out the red carpet for Local Restaurant Week starting March 28 and ending April 3rd.

This is the third year in which over 200 locally-owned, independent restaurants in Buffalo and Rochester will offer special dining deals for $21.11 and reinforce their special place in the cultural identity of the communities they serve.

"So often we talk about the high quality of life experienced in our area," Local Restaurant Week founder, and restaurant owner, Chef Mike Andrezjewski said. "Our restaurant community is strong and vibrant. We do not play second fiddle to any of the institutions that Western New Yorkers regard with esteem and affection. In many instances Buffalo restaurants and Rochester restaurants are the starting point of the discussion of our regional identity."

To that end, Local Restaurant Week was developed in a collaborative effort by various entities in the local foodservice industry, including the Western New York Chapter of the Restaurant Association and Food Service Enablers, a leading technology provider to the industry.

"We began in the financial crisis and were mainly interested in helping to fill seats," Peter Longo of the Restaurant Association said. "But now in it's third year, Local Restaurant Week is not about price points or bargain deals. It's really about drawing the distinction between locally-owned businesses and chain restaurants, and putting the focus on the local restaurants as a cultural asset to our area."

For more information: the public can visit a full listing of restaurants and their offers for Local Restaurant Week by going to LocalRestaurantWeek.com.

About Local Restaurant Week: A bi-annual event brought to you by LocalFoodService.com and the Western New York Chapter of the New York State Restaurant Association. This year's campaign is sponsored by Lactalis Foodservice and Sysco Foodservice of Syracuse.

Media Contact:
Vincent McConeghy
716-713-9800
http://westernnewyork.localrestaurantweek.com/home.cfm

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