Batter Blaster Starts The New Year With a New Look
The Original Pancake And Waffle Batter In A Can Gets An Ergonomic Makeover


AUSTIN, TX February 05, 2010 /24-7PressRelease/ -- Organic Batter Blaster Original Pancake and Waffle Batter is getting a fresh start in the new year with a brand new look. The company has updated their signature can to have a more sleek, ergonomic look that matches the convenience of the product itself, while taking additional steps to make the new container more environmentally friendly. Less bulky, easy to use, and clean up-free, the new Batter Blaster packaging is a modern take on the original, holding the same tasty organic pancake and waffle batter that the company is known for.

The new 100% recyclable can has rounded edges, a sleek body, and a smaller form factor for ease of use. It is 10% lighter than the former can, and reduces the use of material as it is made from two pieces instead of three. Its slim shape is fitting for most refrigerator shelves and doors, and makes it easier to grab and whip up a meal in a matter of minutes. Simply point, blast, and cook and voila! Warm pancakes and waffles made to perfection!

"Batter Blaster is a result of forward-thinking and a desire to continue to improve upon this innovative product by providing a progressive, easy, fun, and delicious food item," said Batter Blaster founder Sean O'Connor. "As we're always looking to make a better product for consumers, and the planet as well, we have changed the can to be more light, efficient, and ergonomic, and we are positive that our customers will appreciate the new look and feel."

Be sure to keep on the lookout for the new Batter Blaster can, which will be available in grocery stores nationwide beginning February 2010. Even though the appearance might be a little more contemporary you can still count on the same flavorsome and healthy 18oz. of delicious pancake and waffle batter. Each can makes up to 28 four inch pancakes and eight American-style waffles. For more information on Batter Blaster, or for a list of retailers, please visit www.batterblaster.com.

About Konnect PR

About Batter Blaster:
Launched in 2007, Batter Blaster is a refrigerated USDA-certified Organic waffle and pancake batter developed by former San Francisco restaurateur Sean O'Connor and his business partner, Nate Steck. Using a unique pressurized patent-pending process and organic ingredients, Batter Blaster provides delicious quality taste without the fuss. For more information on Batter Blaster please visit, www.batterblaster.com.

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